技术经济与管理研究
技術經濟與管理研究
기술경제여관리연구
TECHNOECONOMICS & MANAGEMENT RESEARCH
2014年
8期
51-54
,共4页
后经济危机%服装加工%客户价值%服装消费
後經濟危機%服裝加工%客戶價值%服裝消費
후경제위궤%복장가공%객호개치%복장소비
Aftertheeconnomiccrisis%Apparelprocessing%Customervalue%Clothing consumption
后经济危机时代，全球纺织服装消费需求持续疲软，市场竞争愈演愈烈。客户价值的正确评估是进行客户关系管理的重要依据。文章基于服装加工企业客户管理现状，探讨评估指标的含义、类型、数据来源及评估方法，由此构建全面、有效和可行的客户价值评估指标体系，并设计针对不同类型指标数据的量纲统计方法。服装加工型企业客户价值评估体系由盈利贡献、质量要求、业务要求、潜在成本、合作水平、经营能力6个一级指标构成，各一级指标下对应3~7个二级指标。通过实证分析指标数据采集、权重确定和量纲统一方法，依据客户价值评估，进行客户分级管理，为后危机时代服装加工型企业的客户管理及市场战略规划提供有价值的决策依据。
後經濟危機時代，全毬紡織服裝消費需求持續疲軟，市場競爭愈縯愈烈。客戶價值的正確評估是進行客戶關繫管理的重要依據。文章基于服裝加工企業客戶管理現狀，探討評估指標的含義、類型、數據來源及評估方法，由此構建全麵、有效和可行的客戶價值評估指標體繫，併設計針對不同類型指標數據的量綱統計方法。服裝加工型企業客戶價值評估體繫由盈利貢獻、質量要求、業務要求、潛在成本、閤作水平、經營能力6箇一級指標構成，各一級指標下對應3~7箇二級指標。通過實證分析指標數據採集、權重確定和量綱統一方法，依據客戶價值評估，進行客戶分級管理，為後危機時代服裝加工型企業的客戶管理及市場戰略規劃提供有價值的決策依據。
후경제위궤시대，전구방직복장소비수구지속피연，시장경쟁유연유렬。객호개치적정학평고시진행객호관계관리적중요의거。문장기우복장가공기업객호관리현상，탐토평고지표적함의、류형、수거래원급평고방법，유차구건전면、유효화가행적객호개치평고지표체계，병설계침대불동류형지표수거적량강통계방법。복장가공형기업객호개치평고체계유영리공헌、질량요구、업무요구、잠재성본、합작수평、경영능력6개일급지표구성，각일급지표하대응3~7개이급지표。통과실증분석지표수거채집、권중학정화량강통일방법，의거객호개치평고，진행객호분급관리，위후위궤시대복장가공형기업적객호관리급시장전략규화제공유개치적결책의거。
In the post-f inancial-crisis era, the continuing weakness of global textile and apparel demand leads to heated competition in market. Correct evaluation of customer value is an important foundation for customer relationship management. Based on the present management situation of apparel processing enterprise, this paper explores the meaning, type, data sources and evaluation methodology of evaluation indices, thus a comprehensive, effective and feasible evaluation system of customer value is constructed, and the uniform dimension method for different types of indices is designed. The evaluation system is composed of 6 first-grade indices including profit contribution, quality requirements, business requirements, potential costs, the level of cooperation, management capability. Each first-grade index corresponds to 3~7 second-grade indices. An example is presented to demonstrate data collection , weights and uniform dimensions. According to the customer value evaluation , the enterprise can carry out customer classification management, which provides valuable decision-making basis for apparel processing enterprise's customer management and marketing strategic planning in the post-crisis era.
