CAJ | 학술논문

选取美国Netflix公司大数据制作的电视剧《纸牌屋》进行案例研究，探讨在大数据时代，大型企业如何综合运用大数据技术与价值链分析技术，进行流程再造，以实现企业的战略目标。研究发现，基于大数据与企业价值链分析的流程再造是企业未来发展的重要趋势，并将长远影响企业战略目标。进而提出了大数据、价值链与企业流程再造的作用关系模型。
선취미국Netflix공사대수거제작적전시극《지패옥》진행안례연구，탐토재대수거시대，대형기업여하종합운용대수거기술여개치련분석기술，진행류정재조，이실현기업적전략목표。연구발현，기우대수거여기업개치련분석적류정재조시기업미래발전적중요추세，병장장원영향기업전략목표。진이제출료대수거、개치련여기업류정재조적작용관계모형。
This paper selects a typical case study on USA Netflix's drama “house of cards”, which uses Big Data technology,to explore how large enterprises integrate the big data with value chain to do business process reengineering ,which aims to achieve business strategic objectives in the era of big data .The study finds out that it is an important trend in company's future development that Process Reengineering based on the big data and value chain ,and which will have a long -term impact on corporate strategic goals .Based on above , this paper proposes the role of the big data , value chain and business process reengineering's relational model .