昆明理工大学学报（社会科学版）
昆明理工大學學報（社會科學版）
곤명리공대학학보（사회과학판）
JOURNAL OF KUNMING UNIVERSITY OF SCIENCE AND TECHNOLOGY(SOCIAL SCIENCES)
2014年
4期
88-93
,共6页
公共文化%公共文化服务%农户需求%文化传播%文化治理%文化下乡
公共文化%公共文化服務%農戶需求%文化傳播%文化治理%文化下鄉
공공문화%공공문화복무%농호수구%문화전파%문화치리%문화하향
public culture%public cultural service%farmers’demands%cultural transmission%cultural governance%enhancing cultural education in the rural areas
文化强农是文化强国的基础，文化下乡的强农逻辑贯穿于以农村公共服务为切入点的文化传播进程。目前，农村公共文化服务的传播困局主要在于大众传播媒介的嵌入与文化政策执行的异化，文化下乡的强势推进与农户需求错位的隐忧，村落记忆的日渐式微与共同体传播整合的困囿。因此，对于传播媒介的服务架构而言，要把握文化强农在我国公共文化服务体系中的战略地位，使文化下乡与文化强农形成良性互动。诚然，建构整体性治理的公共文化服务治理框架，必须遵照数字化信息工具的特点进行传播效果的整合。在确立文化强农的中央全局战略下，针对农民的职业分层进行传播内容的优化，借由多元传播媒介提升文化服务的传播效果。
文化彊農是文化彊國的基礎，文化下鄉的彊農邏輯貫穿于以農村公共服務為切入點的文化傳播進程。目前，農村公共文化服務的傳播睏跼主要在于大衆傳播媒介的嵌入與文化政策執行的異化，文化下鄉的彊勢推進與農戶需求錯位的隱憂，村落記憶的日漸式微與共同體傳播整閤的睏囿。因此，對于傳播媒介的服務架構而言，要把握文化彊農在我國公共文化服務體繫中的戰略地位，使文化下鄉與文化彊農形成良性互動。誠然，建構整體性治理的公共文化服務治理框架，必鬚遵照數字化信息工具的特點進行傳播效果的整閤。在確立文化彊農的中央全跼戰略下，針對農民的職業分層進行傳播內容的優化，藉由多元傳播媒介提升文化服務的傳播效果。
문화강농시문화강국적기출，문화하향적강농라집관천우이농촌공공복무위절입점적문화전파진정。목전，농촌공공문화복무적전파곤국주요재우대음전파매개적감입여문화정책집행적이화，문화하향적강세추진여농호수구착위적은우，촌락기억적일점식미여공동체전파정합적곤유。인차，대우전파매개적복무가구이언，요파악문화강농재아국공공문화복무체계중적전략지위，사문화하향여문화강농형성량성호동。성연，건구정체성치리적공공문화복무치리광가，필수준조수자화신식공구적특점진행전파효과적정합。재학립문화강농적중앙전국전략하，침대농민적직업분층진행전파내용적우화，차유다원전파매개제승문화복무적전파효과。
Strengthening farmers’cultural cultivation is the foundation of constructing a culturally powerful country.The philosophy of strengthening farmers’cultural cultivation by “enhancing cultural education in the rural areas”has been implemented through the whole process of public -services -oriented cultural transmis-sion.At present,the predicament of public-services-oriented cultural transmission lies in the foreignization be-tween the embedment of culture media and the execution of cultural policies,in the potential concerns about the displacement between the forceful implementation of “enhancing cultural education in the rural areas”and the farmers’demands,and in the dilemma of village memory declining and community communication integrating. Therefore,in framing transmission media services,we shall firmly hold the strategic position of “strengthening farmers’cultural cultivation”in the public cultural service system in China so as to create a benign interaction between “enhancing cultural education in the rural areas”and “strengthening farmers’cultural cultivation.”On the other hand,when constructing the public cultural service management framework under the integrated management,we must comply with the characteristics of the digital information tool for the integration of commu-nication effect.In establishing the central government strategy of “strengthening farmers’cultural cultivation,”it is important to optimize the cultural transmission contents according to the farmers’occupation hierarchy and take advantage of multi-media communications to enhance the transmission effect of cultural services.
