城市建筑
城市建築
성시건축
URBANISM AND ARCHITECTURE
2014年
20期
46-46
,共1页
户外广告%规划编制
戶外廣告%規劃編製
호외엄고%규화편제
outdoor advertising%planning formulation
户外广告设置规划(以下简称“广告规划”)是户外广告管理的直接依据,其编制内容、深度和方法是规划研究的重点课题。本文以兰州新区为例,介绍了广告规划编制的探索与实践,期望对我国广告规划研究有所借鉴。
戶外廣告設置規劃(以下簡稱“廣告規劃”)是戶外廣告管理的直接依據,其編製內容、深度和方法是規劃研究的重點課題。本文以蘭州新區為例,介紹瞭廣告規劃編製的探索與實踐,期望對我國廣告規劃研究有所藉鑒。
호외엄고설치규화(이하간칭“엄고규화”)시호외엄고관리적직접의거,기편제내용、심도화방법시규화연구적중점과제。본문이란주신구위례,개소료엄고규화편제적탐색여실천,기망대아국엄고규화연구유소차감。
Outdoors advertisement instal ation planning is the direct basis for outdoor advertising management, the content, depth and method of planning formulation are the key research topics. This article take the Lanzhou New Area as the example, introduces the exploration and practice of advertising planning formulation, and provides certain reference for our country advertising planning.