CAJ | 학술논문

汉语众多流行热词并不都是新造词语，而是固有词语经过词义演变而来。汉语固有词语在网络语用环境中发生变异，产生同原来固有词义相区别的理性义和色彩义。热词“土豪”经历网络用语的浪潮洗涤，在理性义和色彩义两方面发生改变，如今得到超强流行，是社会现实、人们心理与语言运行机制三大因素共同作用的结果。“土豪”等流行热词词语生命力如何，这需要未来语用的验证。
한어음다류행열사병불도시신조사어，이시고유사어경과사의연변이래。한어고유사어재망락어용배경중발생변이，산생동원래고유사의상구별적이성의화색채의。열사“토호”경력망락용어적랑조세조，재이성의화색채의량방면발생개변，여금득도초강류행，시사회현실、인문심리여어언운행궤제삼대인소공동작용적결과。“토호”등류행열사사어생명력여하，저수요미래어용적험증。
Many Chinese hot words are not new words but rather the inherent words of semantic change. Chinese inherent word changed in the network environment, generates the new rational and color meaning which differ from its initial meaning. The hot word “tuhao” experienced a test of cyber-speak, has changed the rational and color meaning. Now it gets super popular, as a result of combined action of three factors including social reality,public psychology, and linguistic operation mechanism. Whether the word “tuhao” and other hot words have a strong vitality or not needs pragmatic verification in the future.