CAJ | 학술논문

随着微信用户的迅速增长，微信公众平台渐渐成为企业营销渠道和客户关系管理的新工具。本文介绍了基于微信公众平台的电视节目查询及点播系统的设计和开发，探讨了基于微信公众平台的开发模式，利用其提供的 API 接口，将电视节目查询及点播功能嵌入微信应用，使得微信用户能够便捷地查询相关信息，并结合微信公众平台的发展趋势，对此系统后续的研发拓展进行了展望。
수착미신용호적신속증장，미신공음평태점점성위기업영소거도화객호관계관리적신공구。본문개소료기우미신공음평태적전시절목사순급점파계통적설계화개발，탐토료기우미신공음평태적개발모식，이용기제공적 API 접구，장전시절목사순급점파공능감입미신응용，사득미신용호능구편첩지사순상관신식，병결합미신공음평태적발전추세，대차계통후속적연발탁전진행료전망。
With the rapid growth in the number of WeChat users ,WeChat Public Platform gradually becomes a new tool for marketing channel and customer relationship management .This paper introduces the design and de-velopment of TV program inquiry and order system based on WeChat Public Platform .By using its API interface to embed the TV program inquiry and order function into WeChat Public Platform , we can make it possible for WeChat users to easily get query - related informations .Combined with the development trend of WeChat Public Platform ,the subsequent development of this system was also expected to expand .