CAJ | 학술논문

冰雪文化是黑龙江冰雪旅游的精髓与灵魂，在日益激烈的冰雪旅游市场的竞争中，谁占据了文化的制高点，谁就可能掌握竞争中的主动权。对黑龙江冰雪旅游的现状进行剖析，认为当前黑龙江冰雪旅游存在本土文化内涵挖掘不够，冰雪旅游产品缺乏创新；缺乏政府宏观调控，不能充分发挥品牌和地缘优势；人文环境欠缺，管理水平低下；区域特色不突出，缺乏国际竞争力等现状。提出加强冰雪文化理论研究，进行冰雪旅游产品的深度开发；提高政府对冰雪文化建设的重视程度，巩固冰雪旅游的社会经济地位；提升全民族文明素质，营造冰雪旅游文化氛围；发挥地域文化特色优势，全方位提升冰雪旅游国际竞争力等解决对策，旨在有效推动黑龙江省冰雪旅游的可持续发展提供理论参考。
빙설문화시흑룡강빙설여유적정수여령혼，재일익격렬적빙설여유시장적경쟁중，수점거료문화적제고점，수취가능장악경쟁중적주동권。대흑룡강빙설여유적현상진행부석，인위당전흑룡강빙설여유존재본토문화내함알굴불구，빙설여유산품결핍창신；결핍정부굉관조공，불능충분발휘품패화지연우세；인문배경흠결，관리수평저하；구역특색불돌출，결핍국제경쟁력등현상。제출가강빙설문화이론연구，진행빙설여유산품적심도개발；제고정부대빙설문화건설적중시정도，공고빙설여유적사회경제지위；제승전민족문명소질，영조빙설여유문화분위；발휘지역문화특색우세，전방위제승빙설여유국제경쟁력등해결대책，지재유효추동흑룡강성빙설여유적가지속발전제공이론삼고。
Ice-snow culture is the essence and soul of ice-snow tourism in heilongjiang province, and in the increasingly fierce competition of ice-snow tourist market,whoever occupies the cultural commanding height can hold the initiative in the competition. By analyzing the current ice-snow tourism in Heilongjiang province,the paper indicates that the local culture connotation is not mined enough,the innovation of ice-snow tourism products is lacking,the governmental regulation is poor in exerting the brand and geographic advantages,the management level is low in lack of cultural environment,regional characteristic is not outstanding,the international competitiveness is weak. It suggests the solutions as follows:enhance the theory research of ice-snow culture,deepen the ice-snow tourism products development,reinforce the governmental attention to the ice-snow culture construction,consolidate the social and economic status of ice-snow tourism,improve the national quality of civilization to create cultural atmosphere of ice-snow tourism,exert the local culture advantage to promote the international competitiveness of ice-snow tourism. Its purpose is to provide a theoretical reference for effectively advancing the sustainable development of Heilongjiang ice-snow tourism.