CAJ | 학술논문

反倾销成本与反倾销收益的权衡是国内企业反倾销行为选择的依据。基于角色理论构建了企业反倾销行为的收益矩阵和期望收益函数模型，并进一步分析了存在主导企业和不存在主导企业两种市场格局下国内企业反倾销行为决策方案的选择问题；在此基础上，引入公平理论对企业决策方案进行横向和纵向公平性识别。研究发现：反倾销成本、反倾销收益及行业内其他企业的反倾销申诉概率等因素制约企业最终的反倾销行为决策，两种市场格局背景下国内企业有13种反倾销行为决策方案；发挥行业协会的协调机制，可以有效规避企业间因不公平而采取的“报复”行为。
반경소성본여반경소수익적권형시국내기업반경소행위선택적의거。기우각색이론구건료기업반경소행위적수익구진화기망수익함수모형，병진일보분석료존재주도기업화불존재주도기업량충시장격국하국내기업반경소행위결책방안적선택문제；재차기출상，인입공평이론대기업결책방안진행횡향화종향공평성식별。연구발현：반경소성본、반경소수익급행업내기타기업적반경소신소개솔등인소제약기업최종적반경소행위결책，량충시장격국배경하국내기업유13충반경소행위결책방안；발휘행업협회적협조궤제，가이유효규피기업간인불공평이채취적“보복”행위。
The comparison of anti-dumping costs and benefits are the basis of a domestic enterprise’s anti-dumping behavior choice. Based on the role theory, this paper constructs earnings matrix and the expected revenue function model of enterprise import anti-dumping behavior decision,and further analyzes domestic enterprise anti-dumping behavioral decision scheme selection problem under two kinds of market structures:whether there is leading enterprise or no dominant ones. On this basis, the fair theory is introduced to the enterprise decision scheme to identify the horizontal fairness and vertical fairness recognition.Researches show that:cost of anti-dumping, anti-dumping earnings and other enterprise anti-dumping complaints probability in the industry restrict enterprise anti-dumping behavioral decision finally. Under the background of the two kinds of market structure domestic enterprises there are 13 kinds of anti-dumping behavioral decision scheme. Exert the industry association coordination mechanism can effectively avoid the enterprise“revenge”behavior because of inequity.