中南大学学报（社会科学版）
中南大學學報（社會科學版）
중남대학학보（사회과학판）
JOURNAL OF CENTRAL SOUTH UNIVERSITY(SOCIAL SCIENCE)
2014年
4期
1-8
,共8页
保险业%声誉价值%价值链%价值支持系统%影响因素%随机效应模型
保險業%聲譽價值%價值鏈%價值支持繫統%影響因素%隨機效應模型
보험업%성예개치%개치련%개치지지계통%영향인소%수궤효응모형
insurance industry%value of reputation%value chain%support system of value%influence factor%random effect model
现阶段我国保险业声誉不佳、形象不好的问题日益突出，严重制约了保险业的健康发展。基于价值链视角，构建声誉的价值支持系统和保险业的价值链模型，并从价值链模型中的价值创造、价值经营、价值实现三个方面来确定保险业声誉价值的影响因素。通过随机效应模型得到影响保险业声誉价值的影响因素，并将其按重要程度排序依次是市场占有、社会责任披露程度、盈利能力、工作环境、产品与服务质量和财务稳健性。保险业应从这六个方面入手，塑造和提升企业声誉价值，建立以声誉为导向的企业文化。
現階段我國保險業聲譽不佳、形象不好的問題日益突齣，嚴重製約瞭保險業的健康髮展。基于價值鏈視角，構建聲譽的價值支持繫統和保險業的價值鏈模型，併從價值鏈模型中的價值創造、價值經營、價值實現三箇方麵來確定保險業聲譽價值的影響因素。通過隨機效應模型得到影響保險業聲譽價值的影響因素，併將其按重要程度排序依次是市場佔有、社會責任披露程度、盈利能力、工作環境、產品與服務質量和財務穩健性。保險業應從這六箇方麵入手，塑造和提升企業聲譽價值，建立以聲譽為導嚮的企業文化。
현계단아국보험업성예불가、형상불호적문제일익돌출，엄중제약료보험업적건강발전。기우개치련시각，구건성예적개치지지계통화보험업적개치련모형，병종개치련모형중적개치창조、개치경영、개치실현삼개방면래학정보험업성예개치적영향인소。통과수궤효응모형득도영향보험업성예개치적영향인소，병장기안중요정도배서의차시시장점유、사회책임피로정도、영리능력、공작배경、산품여복무질량화재무은건성。보험업응종저륙개방면입수，소조화제승기업성예개치，건립이성예위도향적기업문화。
The problem of poor reputation and bad image in our country’s insurance industry is increasingly prominent, restricting the healthy development of insurance industry seriously. The paper builds the reputation of the support system of value and value chain model of the insurance industry from the value chain perspective, and determines the influence factors of insurance industry reputation value through three aspects of value creation, value management and the value realization. The random effects model is based on the importance degree sorting influence factors are market share, the degree of social responsibility disclosure, profitability, work environment, the quality of products and services and financial soundness. The insurance should shape and promote the value of corporate reputation from the six aspects so as to establish a reputation oriented enterprise culture.
