CAJ | 학술논문

In modern society, advertising has become more and more important and indispensable. It exists everywhere and influences everyone. There is more and more acute marketing competition today, and under this condition, the application of proper advertising language will be necessary if manufactures want to make their commodity blooming and attractive to the consumer, so this research mainly discusses the application of idioms in Chinese advertisements, and then through the analyses of some advertisements both in Chinese and English, it can be found that the methods usually used in advertisement translation are loan translation, literal translation and free translation.