CAJ | 학술논문

通过对现代市场营销学中产品整体概念演进的剖析，提出了物流企业应通过产品整体概念的营销来提升企业在全球物流行业中的综合竞争力，将物流企业的发展和产品整体概念营销看成相互影响的整合经营体系，指出物流企业未来产品业务创新的发展之路。
통과대현대시장영소학중산품정체개념연진적부석，제출료물류기업응통과산품정체개념적영소래제승기업재전구물류행업중적종합경쟁력，장물류기업적발전화산품정체개념영소간성상호영향적정합경영체계，지출물류기업미래산품업무창신적발전지로。
In this paper, through analyzing the evolution of the integrative product concept in the modern marketing discipline, we proposed that the logistics enterprises should improve their comprehensive competitiveness in the global logistics industry through integrative product concept marketing, treated the development of the enterprises and the integrative product concept marketing as mutually influencing systems, and pointed out the direction for the future development of the logistics enterprises.