CAJ | 학술논문

市场营销课程具有很强的应用性和实践性，但目前部分高职院校市场营销课程教学仍然存在忽视实践教学、忽视学生学习主动性、教学方法落后陈旧、评价体系缺乏科学性等问题。为提高学生就业技能，本文尝试对现有的市场营销课程教学方法进行一系列突破性的变革。
시장영소과정구유흔강적응용성화실천성，단목전부분고직원교시장영소과정교학잉연존재홀시실천교학、홀시학생학습주동성、교학방법락후진구、평개체계결핍과학성등문제。위제고학생취업기능，본문상시대현유적시장영소과정교학방법진행일계렬돌파성적변혁。
Marketing is an applied course which focuses on practice ,but currently some prob-lems do exist in marketing teaching in some higher vocational colleges .T he practice training and students’ learning initiative have been disregarded ,the teaching method is out-dated , and the evaluation system is not scientific .In order to improve students’ employment abili-ty ,this essay explores the breakthrough of marketing teaching reform .