施工技术
施工技術
시공기술
CONSTRUCTION TECHNOLOGY
2014年
15期
94-97,119
,共5页
项目管理%跨国承包商%纵向一体化%横向一体化%战略
項目管理%跨國承包商%縱嚮一體化%橫嚮一體化%戰略
항목관리%과국승포상%종향일체화%횡향일체화%전략
project management%transnational contractor%vertical integration%horizontal integration%strategy
针对国际和国内建筑业发展态势，对建筑业目前的一体化战略趋势进行了经济学解释，分析了纵向一体化和横向一体化的经济学动因和特点，并在此基础上探讨了我国跨国承包商的一体化战略，指出针对市场环境和特点综合应用两种一体化战略是中国跨国承包商的战略选择。
針對國際和國內建築業髮展態勢，對建築業目前的一體化戰略趨勢進行瞭經濟學解釋，分析瞭縱嚮一體化和橫嚮一體化的經濟學動因和特點，併在此基礎上探討瞭我國跨國承包商的一體化戰略，指齣針對市場環境和特點綜閤應用兩種一體化戰略是中國跨國承包商的戰略選擇。
침대국제화국내건축업발전태세，대건축업목전적일체화전략추세진행료경제학해석，분석료종향일체화화횡향일체화적경제학동인화특점，병재차기출상탐토료아국과국승포상적일체화전략，지출침대시장배경화특점종합응용량충일체화전략시중국과국승포상적전략선택。
Aiming at the development trend of international and domestic construction industry, this paper conducted economic explanations to the integration strategy trend in current construction industry. The motivations and characteristics of vertical integration and horizontal integration were analyzed. On the base of it, the integration strategy of Chinese transnational contractors was discussed. This research shows that the comprehensive application of the two integration strategy according to market environment is the strategic choice of Chinese transnational contractors.
