科教导刊
科教導刊
과교도간
THE GUIDE OF SCIENCE & EDUCATION
2014年
23期
175-176
,共2页
聚美优品%产业%分析%竞争%环境
聚美優品%產業%分析%競爭%環境
취미우품%산업%분석%경쟁%배경
Jumei%industry%analysis%competition%environment
作为国内首家坚持以用户体验为核心的化妆品电商--聚美优品，从创立至今不过短短近4年时间，已发展为我国最大美妆团购网站。本文拟采用波特的五力模型，以此分析聚美所处行业的基本竞争态势，为其未来的健康、可持续发展提供参考。
作為國內首傢堅持以用戶體驗為覈心的化妝品電商--聚美優品，從創立至今不過短短近4年時間，已髮展為我國最大美妝糰購網站。本文擬採用波特的五力模型，以此分析聚美所處行業的基本競爭態勢，為其未來的健康、可持續髮展提供參攷。
작위국내수가견지이용호체험위핵심적화장품전상--취미우품，종창립지금불과단단근4년시간，이발전위아국최대미장단구망참。본문의채용파특적오력모형，이차분석취미소처행업적기본경쟁태세，위기미래적건강、가지속발전제공삼고。
As the first adhere to the user experience as the core cosmetics electricity suppliers-the United States to-gether superior products, from its founding in just the past four years, the United States has developed into China's lar-gest cosmetics group buying site. This paper intends to use Porter's five forces model, in order to analyze the basic com-petitive situation in which the United States together industry, to provide a reference for their future health, and susta-inable development.
