CAJ | 학술논문

旅游市场营销是一门实践性很强的专业课，如何确定教学内容，以发挥市场营销理论对旅游业发展的指导作用是本课程需要深入思考的重要问题。本课程的模块化教学内容由旅游企业营销环境、旅游企业市场定位和旅游企业营销组合三部分组成，教学过程中应注重教学实践活动、教学与科研的有机结合、综合性知识的学习以及对教学内容和方法适度调整的原则。
여유시장영소시일문실천성흔강적전업과，여하학정교학내용，이발휘시장영소이론대여유업발전적지도작용시본과정수요심입사고적중요문제。본과정적모괴화교학내용유여유기업영소배경、여유기업시장정위화여유기업영소조합삼부분조성，교학과정중응주중교학실천활동、교학여과연적유궤결합、종합성지식적학습이급대교학내용화방법괄도조정적원칙。
Tourism marketing is a practical course. How to determine the teaching content, which plays the guide role of ma-rketing theory to the tourism development, is one of the important problems that we need to think deeply. The modular tea-ching content of this course is composed of marketing environment of tourism enterprise, market positioning and tourism en-terprise marketing mix. In the teaching process, there are some teaching experiences as follow:paying attention to the com-bination of teaching and practice, teaching and scientific research, the comprehensive knowledge to learn and the principle of moderation to the teaching content and method accordingly.