CAJ | 학술논문

礼品包装设计盲目追求所谓的“高端大气上档次”，涉嫌“过度包装”，对生态环境造成相当大的破坏，在这些不健康的消费心理的滋养下，滋生了许多“不负责任设计”。本文在这种背景下，就礼品包装设计进行了分析，将低碳理念注入到礼品包装设计中，希望通过对理论的分析改善设计过程中的设计元素，用设计来引导消费，改善消费者的消费心理，引导健康消费，形成良性的生态循环。
례품포장설계맹목추구소위적“고단대기상당차”，섭혐“과도포장”，대생태배경조성상당대적파배，재저사불건강적소비심리적자양하，자생료허다“불부책임설계”。본문재저충배경하，취례품포장설계진행료분석，장저탄이념주입도례품포장설계중，희망통과대이론적분석개선설계과정중적설계원소，용설계래인도소비，개선소비자적소비심리，인도건강소비，형성량성적생태순배。
Gift packaging design pursues the so called “high - end big style grade” blindly, which leads to “exces-sive packaging” and causes considerable damage to the ecological environment. Nourished by such kind of unhealthy consumer psychology, numerous of “irresponsible designs” have emerged. Against this background, this paper con-ducts an analysis on gift packaging design and infuses the low carbon concept into it. This paper attempts to improve the design element in the design process through the analysis of theory, guide consumption with design, improve con-sumers” psychology, induct healthy consumption and form a virtuous ecological - cycle.