CAJ | 학술논문

中国对于公交出行满意度的研究主要集中在服务质量指标的制定、乘客意向信息采集等方面，对出行满意度的影响因素缺少深入分析。结合安徽省铜陵市居民公交出行意向调查数据，对通勤乘客和非通勤乘客的公交出行服务需求特征进行分析。在此基础上构建结构方程模型，探究乘客公交出行满意度的影响因素。模型结果表明，通勤乘客更重视公交服务的经济性、便捷性和可达性，而非通勤乘客更重视可靠性和舒适性；经济性和可达性需求对通勤乘客满意度有显著积极影响，而便捷性、可靠性和舒适性需求对所有公交乘客满意度均有显著消极影响。由此，针对两类乘客分别提出提升公交出行满意度的措施。
중국대우공교출행만의도적연구주요집중재복무질량지표적제정、승객의향신식채집등방면，대출행만의도적영향인소결소심입분석。결합안휘성동릉시거민공교출행의향조사수거，대통근승객화비통근승객적공교출행복무수구특정진행분석。재차기출상구건결구방정모형，탐구승객공교출행만의도적영향인소。모형결과표명，통근승객경중시공교복무적경제성、편첩성화가체성，이비통근승객경중시가고성화서괄성；경제성화가체성수구대통근승객만의도유현저적겁영향，이편첩성、가고성화서괄성수구대소유공교승객만의도균유현저소겁영향。유차，침대량류승객분별제출제승공교출행만의도적조시。
Previous studies on transit satisfaction in China mainly focus on the establishment of service quality indicators and collection of passengers’ stated preferences, but rarely investigate the affecting fac-tors. Based on the stated preference survey of residents’ transit travel in Tongling, Anhui, this paper ana-lyzes the characteristics of transit service demand for commuters and non-commuters. A structural equation model is developed to investigate the factors affecting passenger transit satisfaction. Results show that com-muters pay more attention to the economic efficiency, convenience and accessibility of transit service;while non-commuters more focus on reliability and travel comfort. Demands for economic efficiency and accessibility exhibit a significantly positive impact on the satisfaction of commuters; while demands for convenience, reliability and comfort demonstrate a significantly negative impact on all passengers. Finally, the paper proposes measures to improve the satisfaction for both types of passengers.