CAJ | 학술논문

运用社会网络分析方法研究微博谣言的网络结构特征、识别和挖掘关键节点和核心团体,探究谣言传播的网络结构、子群内外关系对谣言传播的影响等问题。以2013年食品安全微博谣言为实证研究对象,对食品安全谣言进行网络结构、凝聚子群、关键节点进行研究。研究发现,2013年食品安全微博谣言传播网络的小世界现象不是很显著,网络结构呈现出稀疏性、连通性、不稳定性、脆弱性等特点,可以通过引导和密切关注网络中的意见领袖,以减少谣言的传播以及恐慌情绪的扩散。
운용사회망락분석방법연구미박요언적망락결구특정、식별화알굴관건절점화핵심단체,탐구요언전파적망락결구、자군내외관계대요언전파적영향등문제。이2013년식품안전미박요언위실증연구대상,대식품안전요언진행망락결구、응취자군、관건절점진행연구。연구발현,2013년식품안전미박요언전파망락적소세계현상불시흔현저,망락결구정현출희소성、련통성、불은정성、취약성등특점,가이통과인도화밀절관주망락중적의견령수,이감소요언적전파이급공황정서적확산。
This paper introducing the social network analysis aims to explore the features of Micro-blog rumors' structure, identify the key nodes and core groups and prode the influence of rumors' spread structure and subgroups' internal and external relations on the spread of ru-mor. The paper is an exploratory case study on Micro-blog rumors about food security in 2013 and it analyses network'structure and cohe-sive subgroup, mining opinion leaders. The analysis reveals that the small-world phenomenon of Micro-blog rumors about food security in 2013 is not very obvious and the network's structure is of sparsity, connectivity, instability and fragility. It is operational to reduce dis-semination of rumors and spead of panic by guiding and taking control of network opinion leaders.