CAJ | 학술논문

随着新媒体科技的飞速发展，地震信息的传播不再局限于书本、杂志、电视、广播等传统方式。地震突发性强、破坏性大等特点要求地震信息的传播需要时效性更强、传播范围更广的多元化渠道。微博作为当今互联网中最为流行的分享与交流平台之一，凭借其很强的交互性与即时性，在很大程度上满足了这一要求。因而，地震信息微博传播的推广普及将具有很大的潜在影响力与生命力。中国地震资讯微博自开通以来，其运行目标和意义明确，针对地震微博中地震速报、自救互救科普知识、防震避震视频、地震图片等栏目的开设与讨论内容进行研究，以期探索不同形式的传播策略，发挥地震微博在社会公众中的积极作用，为完善均衡新媒体在多元化形势下地震信息资源传播和共享策略提供思路。
수착신매체과기적비속발전，지진신식적전파불재국한우서본、잡지、전시、엄파등전통방식。지진돌발성강、파배성대등특점요구지진신식적전파수요시효성경강、전파범위경엄적다원화거도。미박작위당금호련망중최위류행적분향여교류평태지일，빙차기흔강적교호성여즉시성，재흔대정도상만족료저일요구。인이，지진신식미박전파적추엄보급장구유흔대적잠재영향력여생명력。중국지진자신미박자개통이래，기운행목표화의의명학，침대지진미박중지진속보、자구호구과보지식、방진피진시빈、지진도편등란목적개설여토론내용진행연구，이기탐색불동형식적전파책략，발휘지진미박재사회공음중적적겁작용，위완선균형신매체재다원화형세하지진신식자원전파화공향책략제공사로。
With the rapid development of new media technologies,spreading tunnels of seismic information are far beyond traditional ways as books,magazines,TVs or radios.An earthquake′s strong suddenness and deadly destruction require various timelier and wider ways to spread through.As one of the most popular sharing and communicating platforms on the internet,MicroBlog meets those requirements to a large extent by virtue of its strong in-teraction and effectiveness.As a result,the popularization of MicroBlog spreading seismic information will be of great potential vitality and influence.The goals and purposes of China earthquake information MicroBlog are clear since its setup.Thus,in this article we analyze the setup information and discussions on fast broadcast,self and mutual medical aid knowl-edge,videos of earthquake protection and disaster reduction and earthquake pictures in the China earthquake information MicroBlog,in order to discover different spread strategies,de-velop its positive role on the public and society,and to provide some ideas to improve and balance the new media′s earthquake information spread and sharing stragety under the situa-tion.