CAJ | 학술논문

会展经济对世界经济的发展起着不可忽视的作用。中外会展的组织机构、功能及语言表达习惯存在很大的差异，传统的“等效”翻译理论很难达到此类翻译的预期效果。结合国内会展宣传文本，以目的论为视角，根据译文的预期目的及功能，删减、重构原文，使译文更加符合预期读者的需求，从而达到会展宣传的目的。
회전경제대세계경제적발전기착불가홀시적작용。중외회전적조직궤구、공능급어언표체습관존재흔대적차이，전통적“등효”번역이론흔난체도차류번역적예기효과。결합국내회전선전문본，이목적론위시각，근거역문적예기목적급공능，산감、중구원문，사역문경가부합예기독자적수구，종이체도회전선전적목적。
The exhibition economy plays an important role in the development of the world economy .There is a big difference in the organization , function and language expression of Chinese and foreign exhibitions , so the“Equiva-lent”translation theory is not suitable for this translation activity .Based on the domestic publicity material and sko-postheorie , this paper puts forward such translation methods as deletion and reconstruction in order to make the translation better meet the readers'needs and to reach the aim of the exhibition publicit .