CAJ | 학술논문

通过对安徽省3所普通高校男女大学生的消费来源、消费水平、消费结构、消费方式、消费心理等七个方面进行了调查和同异性分析，对加强大学生消费心理和行为的研究、加强节约型和绿色消费型校园文化建设、加强大学生财商意识和理性理财能力培养等方面提出了建议。
통과대안휘성3소보통고교남녀대학생적소비래원、소비수평、소비결구、소비방식、소비심리등칠개방면진행료조사화동이성분석，대가강대학생소비심리화행위적연구、가강절약형화록색소비형교완문화건설、가강대학생재상의식화이성리재능력배양등방면제출료건의。
This paper is based on a survey of male and female students from 3 common colleges and u-niversities on their consumption,including the source,the level,the structure,the style and the psy-chology,etc.The paper gives an analysis of the differences and similarities in consumption between male and female,for knowledge of students'consumption psychology and behavior is conducive to the construction of a conservation-minded campus culture that is characterized by green consumption. The paper suggests helping students to form ecology-friendly consumption views by raising their awareness of financial quotient and improving their money management.