CAJ | 학술논문

将认知理论应用于城市形象的塑造，通过对甘肃省各市州形象的具体定位与归纳总结，进而从历史文化、自然景观、情感价值等角度对甘肃省进行了形象定位，并提炼出以“丝绸之路”和“两黄”作为甘肃省主要形象宣传对象的建议。
장인지이론응용우성시형상적소조，통과대감숙성각시주형상적구체정위여귀납총결，진이종역사문화、자연경관、정감개치등각도대감숙성진행료형상정위，병제련출이“사주지로”화“량황”작위감숙성주요형상선전대상적건의。
Cognition is important for a city ’ s image in its shaping and disseminating .This article applies cogni-tive theory to shaping the image of the city , and explores the relationship of each city ’ s tourism resources in Gansu Province by positioning and summarizing the image of the cities .It then positions the image of Gansu from historic culture , natural landscape and emotional value .It proposes “silk road” and “two yellows” in Gansu province as the main objects in image promotion .