CAJ | 학술논문

运用文献资料和调查等研究方法，首先对美国体育文化的市场化模式、英国城市体育文化发展模式、法国政府主导型模式和日本体育文化质量模式的不同特点及成功经验进行探究。在归纳总结体育文化软实力发展4个要素的基础上，对现行中国社会发展需要怎样的体育文化软实力问题进行讨论，指出当前中国体育文化软实力发展还存在着一些薄弱环节。结论：为了提升中国体育文化软实力的正能量，应该注重4个发展战略，即体育文化国际信誉战略、体育文化名人战略、体育文化经典战略和体育文化民间交流战略。
운용문헌자료화조사등연구방법，수선대미국체육문화적시장화모식、영국성시체육문화발전모식、법국정부주도형모식화일본체육문화질량모식적불동특점급성공경험진행탐구。재귀납총결체육문화연실력발전4개요소적기출상，대현행중국사회발전수요즘양적체육문화연실력문제진행토론，지출당전중국체육문화연실력발전환존재착일사박약배절。결론：위료제승중국체육문화연실력적정능량，응해주중4개발전전략，즉체육문화국제신예전략、체육문화명인전략、체육문화경전전략화체육문화민간교류전략。
In this paper,the marketization of American sports culture,the development mode of the British urban sports culture,the government dominated French mode and the Japanese sports culture quality mode were studied in order to find strategies for developing the Chinese sports cultural soft power.The focuses are on the international sports cultural image of China,the introduction of the Chinese cultural celebrity,the preservation of the traditional sports culture and the communication between sports cultural groups.