CAJ | 학술논문

随着旅游业的发展，世界文化遗产地受到许多游客的喜爱，而文化遗产地旅游解说系统的优化对该地区经济、文化的发展具有极大的指导作用。文章采用IPA（Importance-Performance Analysis）方法，以世界文化遗产地──罗布林卡为例，基于游客角度，对其旅游解说系统的重要性和绩效值进行研究，阐明游客对罗布林卡旅游解说系统重要性和绩效表现的差异，并提出了相应建议。
수착여유업적발전，세계문화유산지수도허다유객적희애，이문화유산지여유해설계통적우화대해지구경제、문화적발전구유겁대적지도작용。문장채용IPA（Importance-Performance Analysis）방법，이세계문화유산지──라포림잡위례，기우유객각도，대기여유해설계통적중요성화적효치진행연구，천명유객대라포림잡여유해설계통중요성화적효표현적차이，병제출료상응건의。
With the development of tourism, the World Cultural Heritage is favored by many tourists. Optimizing tourist interpretation system in World Cultural Heritage is playing an important role in the devel-opment of economy and culture. Based on the perspective of tourists, doing research on the importance and performance of tourist interpretation system, this paper explains the difference of importance and perfor-mance in the tourist interpretation system of Norbulingka and gives the corresponding suggestions, by using the method of IPA (Importance-Performance Analysis)and taking the example of World Cultural Heritage, Norbulingka.