CAJ | 학술논문

英文广告语言特色鲜明功能强大。英文广告中的名词化更有助于广告目的的实现。通过对120篇英文杂志和网站广告的分析，笔者发现语料中的名词化有一半具有评价功能。其中态度评价的名词化占绝大多数，仅有极少数名词化有级差和介入功能。名词化增加了广告语言中使用形容词的机会。名词化使得广告语言正式、简洁并且富含信息。
영문엄고어언특색선명공능강대。영문엄고중적명사화경유조우엄고목적적실현。통과대120편영문잡지화망참엄고적분석，필자발현어료중적명사화유일반구유평개공능。기중태도평개적명사화점절대다수，부유겁소수명사화유급차화개입공능。명사화증가료엄고어언중사용형용사적궤회。명사화사득엄고어언정식、간길병차부함신식。
The language of English advertisement possesses distinguished features and powerful functions of communication. The nominalization in English ads contributes to the realization of the purposes of the ads. The analysis of 120 English ads from famous English magazines and websites indicates that half of the nominalization possesses appraisal function. The vast majority of nominal-ization possesses attitudinal appraisal function and there are very few appraisal resources of graduation and engagement in the nom-inalization. Nominalization contributes to the use of adjective in the ads language and renders the language of English ads formal and concise.