CAJ | 학술논문

商务信函不同于其他文体，其具有明确的交际目的，语言特点和结构框架。而传统的教学方法不能使学生深入理解及写出令人满意的商务信函。有鉴于此，该文提出把体裁分析法应用到商务信函的教学当中。在本文中，作者以促销信为例，运用体裁教学法把教学课堂分为三个大阶段：自主分析学习阶段，深入分析阶段和模仿阶段。并详细阐述了具体的操作过程和方法。该文对商务英语写作提供了丰富的课堂活动和实践方法，也为后续的研究铺垫了一定的基础。
상무신함불동우기타문체，기구유명학적교제목적，어언특점화결구광가。이전통적교학방법불능사학생심입리해급사출령인만의적상무신함。유감우차，해문제출파체재분석법응용도상무신함적교학당중。재본문중，작자이촉소신위례，운용체재교학법파교학과당분위삼개대계단：자주분석학습계단，심입분석계단화모방계단。병상세천술료구체적조작과정화방법。해문대상무영어사작제공료봉부적과당활동화실천방법，야위후속적연구포점료일정적기출。
With more intensified international communication and cooperation, English business letter plays a crucial role in inter-national business activities. Different from other writings, English business letter has high structural formation, definite communi-cative purpose, and language features. However, traditional teaching fails to conduct students the discourse of English business let-ter. Thus the writer applies the genre-based teaching approach to teaching of English business letter. Taking sales promotion let-ter as an example, the author applied genre-based approach into class with three stages;they are self-directed analysis and learn-ing stage, in-deep analysis stage and imitative stage. This paper enriches the class of business English writing by offering a genre-based writing model with detailed teaching and learning practices. Furthermore, the author hopes that this model can shed some light on the further study.