CAJ | 학술논문

以中国新闻网2011-2013年标题中含有“妈祖”的报道为研究样本，综合定量和定性研究方法，从新闻传播基本流程图入手，分析影响妈祖媒介形象的因素，认为妈祖的媒介形象与事实、妈祖媒介的传播者、形象加工的媒介和妈祖信众四个因素息息相关。
이중국신문망2011-2013년표제중함유“마조”적보도위연구양본，종합정량화정성연구방법，종신문전파기본류정도입수，분석영향마조매개형상적인소，인위마조적매개형상여사실、마조매개적전파자、형상가공적매개화마조신음사개인소식식상관。
The paper is based on the reports whose titles contain the words "Mazu" on China news website from 2011 to 2013. With the methods of qualitative research and quantitative research,it starts from the basic process of news communication and analyzes the influencing factors for Mazu media image. The study believes that the Mazu media image is closely related to the fact, the communicator, the information sources and the journalists,the media and the audiences.