CAJ | 학술논문

微电影不是传统意义上的电影。广告植入、网络和新媒体传播是其核心的两大构成要素，由于独特的传播特性，使它具有完全不同于传统意义上的院线电影或电视播出的电视节目的“微”特征。微电影从“微”入手，体现了短周期、低成本、微时长、“简”故事、“强”视听和“新”话题这六大特征，这些特征之间彼此关联，相辅相成。
미전영불시전통의의상적전영。엄고식입、망락화신매체전파시기핵심적량대구성요소，유우독특적전파특성，사타구유완전불동우전통의의상적원선전영혹전시파출적전시절목적“미”특정。미전영종“미”입수，체현료단주기、저성본、미시장、“간”고사、“강”시은화“신”화제저륙대특정，저사특정지간피차관련，상보상성。
Micro film is not in the traditional sense. Place-ment, networking and new media are its core elements. Due to the unique propagation characteristics, it has "micro" fea-tures which are different from those in the movie theaters or broadcast on television. Micro-film reflects characteristics of short-cycle, low-cost, short and simple stories, strong au-diovisual effect and "new" topic, which connect and com-plete each other.