CAJ | 학술논문

信息技术的不断突破，传统媒介与新兴媒介的日益融合，使得我们正在迈向一个集“数字化”和“信息化”于一体的全媒体时代。全媒体的发展弥补了传统媒体的不足，有助于政府形象的即时塑造和修复，它作为一把“双刃剑”，也为政府形象的塑造带来了严峻的挑战。
신식기술적불단돌파，전통매개여신흥매개적일익융합，사득아문정재매향일개집“수자화”화“신식화”우일체적전매체시대。전매체적발전미보료전통매체적불족，유조우정부형상적즉시소조화수복，타작위일파“쌍인검”，야위정부형상적소조대래료엄준적도전。
With the constant breakthroughs in information technology, and the increasing integration of traditional media and emerging media, we are moving toward a multimedia era which is combined with“digitization”and“informatization”. The development of multimedia is going to make up for the shortcomings of traditional media ,which will help to shape and restore the image of the government. Since it is a "double-edged sword", it also poses grim challenges to the image-building of the government.