山东体育学院学报
山東體育學院學報
산동체육학원학보
JOURNAL OF SHANDONG PHYSICAL EDUCATION INSTITUTE
2014年
4期
1-5
,共5页
大型门户网站%体育信息%网络传播%信息受众
大型門戶網站%體育信息%網絡傳播%信息受衆
대형문호망참%체육신식%망락전파%신식수음
large portal%sports information%internet spreading%information audience
我国网络体育信息传播的人口学分析表明：10岁到29岁的网民总体数量仍然占据绝大多数；受众逐渐由原先的男性多数向均衡发展；受众的职业结构呈现出日渐分散的趋势；受众中高收入群体占据主流，并逐步向低收入群体扩展；受众文化程度逐渐趋向于多种结构并存，初高中学历占据主流。受众的信息需求表现为：更加关注体育信息的秩序和逻辑；对体育信息的聚合提出了更高的要求；对于体育信息传受技术的要求趋向于便利化；受众对于体育信息多样性的需求趋高。受众发展分析表明：受众将逐渐转变为更广范围的公众角色；受众将逐步开始分层次发展、选择性参与体育信息传受；受众逐步差异分化并具有明显的个性化；受众的信息传受形态影响了门户网站的商业化运作；受众信息获取心理逐渐趋向于互通与和谐。
我國網絡體育信息傳播的人口學分析錶明：10歲到29歲的網民總體數量仍然佔據絕大多數；受衆逐漸由原先的男性多數嚮均衡髮展；受衆的職業結構呈現齣日漸分散的趨勢；受衆中高收入群體佔據主流，併逐步嚮低收入群體擴展；受衆文化程度逐漸趨嚮于多種結構併存，初高中學歷佔據主流。受衆的信息需求錶現為：更加關註體育信息的秩序和邏輯；對體育信息的聚閤提齣瞭更高的要求；對于體育信息傳受技術的要求趨嚮于便利化；受衆對于體育信息多樣性的需求趨高。受衆髮展分析錶明：受衆將逐漸轉變為更廣範圍的公衆角色；受衆將逐步開始分層次髮展、選擇性參與體育信息傳受；受衆逐步差異分化併具有明顯的箇性化；受衆的信息傳受形態影響瞭門戶網站的商業化運作；受衆信息穫取心理逐漸趨嚮于互通與和諧。
아국망락체육신식전파적인구학분석표명：10세도29세적망민총체수량잉연점거절대다수；수음축점유원선적남성다수향균형발전；수음적직업결구정현출일점분산적추세；수음중고수입군체점거주류，병축보향저수입군체확전；수음문화정도축점추향우다충결구병존，초고중학력점거주류。수음적신식수구표현위：경가관주체육신식적질서화라집；대체육신식적취합제출료경고적요구；대우체육신식전수기술적요구추향우편리화；수음대우체육신식다양성적수구추고。수음발전분석표명：수음장축점전변위경엄범위적공음각색；수음장축보개시분층차발전、선택성삼여체육신식전수；수음축보차이분화병구유명현적개성화；수음적신식전수형태영향료문호망참적상업화운작；수음신식획취심리축점추향우호통여화해。
According to the demographic analysis of the sports information spreading on the internet in China,the main body of the netizens is composed of people aged from 10 to 29. More and more women become netizens while the main body of the netizens was men before. The professions of the netizens are more diversified than before. The main body of the netizens is people with high income but more and more people with relatively low income are becoming netizens. The education back-grounds of the netizens are more diversified with the people with education background of high schools as the main body. On the basis of the analysis of the information needs of the audience,the paper suggests that the audience pay more attention to the order and logic of the sports information, put higher requirements on the integration of sports information,need more convenient ways of re-ceiving and spreading sports information and want more diversified sports information. Based on the analysis of the development of the audience,the paper proposes that the audiences are playing more public roles and are developing into different levels with different participation choices. The audi-ences have distinct personalities and their ways of receiving and spreading information affect the commercial operation of the portals. The information receiving psychology of the audiences is more featured with communication and harmony.
