CAJ | 학술논문

中国大量企业借助技术转让推进技术创新，理清技术转让谈判要素对技术转让竞合格局的影响，研究技术转让交互策略显得尤为重要。梳理已有研究，构建纳什谈判博弈模型，基于平等主义和功利主义测度局中人支付值；引入支付让渡权和可信威胁假设，基于最小化最大值理论和差分博弈求得两种新解；基于中国奇瑞汽车公司的实际数据，验证3种均衡解的存在性，探讨其差异性根源。研究结果表明，纳什谈判博弈均衡解是功利主义原则和平等主义原则的折衷；对于引进方而言，支付让渡权及可信威胁条件下的新均衡解都优于一般均衡解，而且支付让渡权相对于可信威胁对引进方更有利；3种均衡解的差异性源于3种基础性均衡理论，3种基础性均衡理论分别适用于不同的技术转让谈判情境，并产生竞合格局的差别。研究结论有助于设计技术转让攻防策略和可信威胁，强化技术转让竞合格局，提高技术转让绩效，推动引进方技术进步。
중국대량기업차조기술전양추진기술창신，리청기술전양담판요소대기술전양경합격국적영향，연구기술전양교호책략현득우위중요。소리이유연구，구건납십담판박혁모형，기우평등주의화공리주의측도국중인지부치；인입지부양도권화가신위협가설，기우최소화최대치이론화차분박혁구득량충신해；기우중국기서기차공사적실제수거，험증3충균형해적존재성，탐토기차이성근원。연구결과표명，납십담판박혁균형해시공리주의원칙화평등주의원칙적절충；대우인진방이언，지부양도권급가신위협조건하적신균형해도우우일반균형해，이차지부양도권상대우가신위협대인진방경유리；3충균형해적차이성원우3충기출성균형이론，3충기출성균형이론분별괄용우불동적기술전양담판정경，병산생경합격국적차별。연구결론유조우설계기술전양공방책략화가신위협，강화기술전양경합격국，제고기술전양적효，추동인진방기술진보。
Facing the actuality that a large number Chinese enterprises poured in technology transfer negotiation so as to propel technology innovation , it is significant to clarify influence of negotiation elements on technology transfer coopetition pattern and study mutual strategy of technology transfer negotiation .Through literature review , the paper constructed Nash negotiation game model and measured payoff level of players based on equality and utility principles respectively .Payoff alienation rights and de-pendable threat were introduced .Two new types of solutions were then acquired based on minimax theory and differential game . By means of investigation on Chery Automobile Co .Ltd in China as an example , the paper verified the existence of these three solutions and discussed their differences sources .The results indicated that Nash negotiation game equilibrium solution was a syn-thesis of the two principles ( i.e., equality and utility principles ) .The new solutions were all superior to the general one for technology licensee under the conditions of payoff alienation rights and dependable threat .Moreover , payoff alienation rights played more significant effect than dependable threat did .Differences of Nash negotiation equilibrium solutions rooted in three basic equilibrium theories , which are applied in different technology transfer negotiation situations , and led to differences in coo-petition pattern .These conclusions could help design strategy and dependable threat of technology transfer , intensify coopetition pattern, promote technology transfer performance , and drive technical progress of technology licensee .