CAJ | 학술논문

把品牌的理念引入党建工作是新形势下以改革创新精神全面推进党的建设新的伟大工程的实践模式，是提升组织生机与活力、尊重基层首创精神、推动基层党建工作创新发展的必然要求。基层党组织借鉴品牌营销理念，加大推介宣传力度，使基层党组织的形象更加鲜活；借助品牌凝聚作用，推动资源进一步整合，凸显资源规模效应；开展工作流程再造，推动自身建设进一步规范科学；创新工作方式，联系群众、发挥作用的形式更加多样化。借鉴市场经济领域内的品牌理念进一步明确品牌的发展思路，加强内涵建设，促进党建品牌的可持续发展将推动基层党的建设创新走向新的高度。
파품패적이념인입당건공작시신형세하이개혁창신정신전면추진당적건설신적위대공정적실천모식，시제승조직생궤여활력、존중기층수창정신、추동기층당건공작창신발전적필연요구。기층당조직차감품패영소이념，가대추개선전력도，사기층당조직적형상경가선활；차조품패응취작용，추동자원진일보정합，철현자원규모효응；개전공작류정재조，추동자신건설진일보규범과학；창신공작방식，련계군음、발휘작용적형식경가다양화。차감시장경제영역내적품패이념진일보명학품패적발전사로，가강내함건설，촉진당건품패적가지속발전장추동기층당적건설창신주향신적고도。
Brand principle leading-in party construction is necessary to enhance the vitality and the vigor of organi-zation and to promote the innovation and development of party building work. Brand principle leading-in party con-struction can make the image of the grassroots party organization more fresh,highlight resources scale effect with brand cohesion,promote own further standard and innovate work mode. Clear thinking,strengthening the connota-tion construction,and using brand concept in the field of market economy can make the grass-roots party construc-tion to reach a new level.