东方论坛
東方論罈
동방론단
ORIENTAL FORUM
2014年
4期
62-67
,共6页
文化遗产数字化%文化产业新媒介%互动性推广
文化遺產數字化%文化產業新媒介%互動性推廣
문화유산수자화%문화산업신매개%호동성추엄
digitization of cultural heritage%new media of cultural industry%interactive promotion
文化遗产的数字化不仅可以有效保护与传承文化，还可以与新媒介结合进行互动式推广。利用数字技术、网络技术、移动通信技术等新媒介推广文化的模式有：富媒体虚拟场景展示、IGA软性推广、虚拟真实互动等。通过这些方式可实现新媒介与文化遗产推广推介的结合、虚拟场景与真实景观的结合、线上互动与线下互动的结合。通过互动性推广，辐射大众、涵盖小众，并影响多目标人群的参与与关注。
文化遺產的數字化不僅可以有效保護與傳承文化，還可以與新媒介結閤進行互動式推廣。利用數字技術、網絡技術、移動通信技術等新媒介推廣文化的模式有：富媒體虛擬場景展示、IGA軟性推廣、虛擬真實互動等。通過這些方式可實現新媒介與文化遺產推廣推介的結閤、虛擬場景與真實景觀的結閤、線上互動與線下互動的結閤。通過互動性推廣，輻射大衆、涵蓋小衆，併影響多目標人群的參與與關註。
문화유산적수자화불부가이유효보호여전승문화，환가이여신매개결합진행호동식추엄。이용수자기술、망락기술、이동통신기술등신매개추엄문화적모식유：부매체허의장경전시、IGA연성추엄、허의진실호동등。통과저사방식가실현신매개여문화유산추엄추개적결합、허의장경여진실경관적결합、선상호동여선하호동적결합。통과호동성추엄，복사대음、함개소음，병영향다목표인군적삼여여관주。
Digital cultural heritage can not only effectively protect and inherit culture, but also can be combined with new media for interactive promotion. The modes of promoting culture through new media like digital technology, network technology, mobile communication technology are rich media virtual scene display, IGA soft promotion, virtual reality interaction, etc. Through these methods, combination can be realized between new media and cultural heritage promotion, between virtual scene and real landscape, and between on-line and off-line interaction. The interactive promotion helps to cover both the majority and minority and attract their attention.
