CAJ | 학술논문

文化产品进入国际市场、参与国际竞争，宗旨是为了满足各国人民的文化生活需求。国际文化市场是多种多样的，不同的国际市场对文化产品有着不同的需求。中国文化产品对不同的国际文化市场应该有不同的选择战略。选择国际文化市场一般有两大因素必须要考虑到：一是根据文化亲近度；二是依据文化市场规模。
문화산품진입국제시장、삼여국제경쟁，종지시위료만족각국인민적문화생활수구。국제문화시장시다충다양적，불동적국제시장대문화산품유착불동적수구。중국문화산품대불동적국제문화시장응해유불동적선택전략。선택국제문화시장일반유량대인소필수요고필도：일시근거문화친근도；이시의거문화시장규모。
The aim of cultural products entering the international market and participating in international competition , is to meet the needs of all peoples in the cultural life . International cultural market is varied , and the diverse international market for cultural products has different needs . So Chinese cultural products to different international cultural markets should have different strategies for various choices . Generally , in the selection of international cultural markets , there are two factors that must be taken into consideration . T hey are cultural proximity and the scale of the cultural market .