华东经济管理
華東經濟管理
화동경제관리
EAST CHINA ECONOMIC MANAGEMENT
2014年
8期
143-148
,共6页
金字塔底层市场%跨部门合作网络%网络特征%网络治理%网络绩效
金字塔底層市場%跨部門閤作網絡%網絡特徵%網絡治理%網絡績效
금자탑저층시장%과부문합작망락%망락특정%망락치리%망락적효
the bottom of the pyramid market%cross-sector cooperative network%network characteristic%network gover-nance%network performance
金字塔底层（BOP）市场由全球广大的低收入群体构成，蕴含着尚未发掘的巨大财富，而企业在该市场内进行商业创新时与政府部门、非营利机构、社区组织与穷人自身等非传统组织与个体形成的跨部门合作网络是实现多元价值创造与分享的关键组织形式。文章结合相关文献对BOP市场的跨部门合作网络的内涵、形成动因、网络特征与绩效产出等方面进行归纳与阐述，提出后续研究的重点与方向。
金字塔底層（BOP）市場由全毬廣大的低收入群體構成，蘊含著尚未髮掘的巨大財富，而企業在該市場內進行商業創新時與政府部門、非營利機構、社區組織與窮人自身等非傳統組織與箇體形成的跨部門閤作網絡是實現多元價值創造與分享的關鍵組織形式。文章結閤相關文獻對BOP市場的跨部門閤作網絡的內涵、形成動因、網絡特徵與績效產齣等方麵進行歸納與闡述，提齣後續研究的重點與方嚮。
금자탑저층（BOP）시장유전구엄대적저수입군체구성，온함착상미발굴적거대재부，이기업재해시장내진행상업창신시여정부부문、비영리궤구、사구조직여궁인자신등비전통조직여개체형성적과부문합작망락시실현다원개치창조여분향적관건조직형식。문장결합상관문헌대BOP시장적과부문합작망락적내함、형성동인、망락특정여적효산출등방면진행귀납여천술，제출후속연구적중점여방향。
The bottom of the pyramid market (BOP), which includes the vast majority of low-income groups around the globe, embodies tremendous business potentials unexplored. For enterprises conducting business innovation at the market, it is crucial to develop a cross-sector cooperative network with non-traditional organizations and individuals, such as govern-ments,NGOs,local communities and the poor,etc.,to create multiple kinds of value and share the results. By carefully sort-ing out the related literature, the paper summarizes the connotation, driving causes, characteristics and output performance of the BOP cooperative network,pointing out the trends and emphases of future research.
