CAJ | 학술논문

以新媒体语境下的医院危机传播管理为中心，分析医院危机与新媒体的关系问题。以新媒体的形态为基本维度，探讨新媒体的时效性、开放性、互动性以及不可控性对医院危机管理产生的影响。在分析新媒体时代医院危机事件传播的特点，进而探讨当前新媒体语境下医院危机传播管理的不足，并提出医院应该如何驾驭新媒体，调整危机应对策略。这对于在新媒体语境下建构我国医院危机传播管理新机制、发挥新媒体的社会公器作用具有学术和实践意义。
이신매체어경하적의원위궤전파관리위중심，분석의원위궤여신매체적관계문제。이신매체적형태위기본유도，탐토신매체적시효성、개방성、호동성이급불가공성대의원위궤관리산생적영향。재분석신매체시대의원위궤사건전파적특점，진이탐토당전신매체어경하의원위궤전파관리적불족，병제출의원응해여하가어신매체，조정위궤응대책략。저대우재신매체어경하건구아국의원위궤전파관리신궤제、발휘신매체적사회공기작용구유학술화실천의의。
Centering on hospital crisis communication management,the paper analyzed the relationship between hospital crises and new media environment.The new media form is studied as the basic dimension,to explore the new media′s timeliness,openness,interactivity and uncontrollability,as well as their impact on the hospital crisis management.It discussed the lack of hospital crisis communication management under the context of new media environment,and proposed how the hospitals make use of the new media,and adjust their strategies to respond to the crisis.These points prove both academic and practical for the construction of the new mechanism of China ’s hospital crisis communication management,and encourage the new media to play their social public functions.