CAJ | 학술논문

荆州电视台垄上频道用十余年的时间走出了一条对农电视发展的有效途径，它“以服务为核心价值，以栏目品牌为基础，以电视活动为有效方式，以电视节目与电视活动为两翼，来打造对农电视品牌，拓展多种产业形式”。对农电视的发展，要以品牌集群战略为途径，实现从对农电视品牌到对农服务品牌的跨越。
형주전시태롱상빈도용십여년적시간주출료일조대농전시발전적유효도경，타“이복무위핵심개치，이란목품패위기출，이전시활동위유효방식，이전시절목여전시활동위량익，래타조대농전시품패，탁전다충산업형식”。대농전시적발전，요이품패집군전략위도경，실현종대농전시품패도대농복무품패적과월。
Longshang Channel of Jingzhou TV Station has explored an effective way to develop farmer-targeted TV for more than 10 years. The effective method"makes service as its core value, the columns brand as its foundation, TV activity as its effective way, TV programs and activities as its wings for building the brand of farmer-targeted TV and developing various industrial modes." The development of farmer-targeted TV should make cluster strategy of brand as its way for achieving the leap from the farmer-targeted TV brand to the farmer-targeted service brand.