CAJ | 학술논문

依据最新修正的《消费者权益保护法》，消费者在向虚假广告的经营者依法追究责任时，亦可要求虚假广告的代言明星承担连带责任。文章通过检视我国现行法律制度存在的缺陷，探讨完善明星代言虚假广告应承担连带责任的路向，希冀能更有效地维护消费者合法权益。
의거최신수정적《소비자권익보호법》，소비자재향허가엄고적경영자의법추구책임시，역가요구허가엄고적대언명성승담련대책임。문장통과검시아국현행법률제도존재적결함，탐토완선명성대언허가엄고응승담련대책임적로향，희기능경유효지유호소비자합법권익。
According to the latest “Laws on Protection of the Rights and interests of Con-sumers”,consumers can ask the celebrities who performed for advertising to bear joint liability when they sue the merchants .By discussing the inadequacies in current laws ,it is suggested to improve the clauses about the joint liability that celebrities in adverting should bear .Hopefully, consumers ’ rights and interests will be more efficiently protected .