CAJ | 학술논문

简要介绍了荷兰拍卖历史和拍卖合作社发展历程；进而通过介绍FloraHolland花卉拍卖合作社的发展现状、内部治理机制及其在花卉交易中所扮演角色，认识荷兰农产品拍卖合作社的发展历史和运行原理；并进一步思考和探索拍卖合作社所具有的优势以及在新的市场环境中所面临的挑战；最后讨论了在农户生产技术水平提高、购买商专业化程度增强和规模增大、消费者需求多样化等新的市场形势下，拍卖合作社需要调整其治理机制、服务内容和市场战略以适应经济环境的变化，然而，我们仍可以预见农产品拍卖合作社转变为营销合作社或退出市场的趋势。
간요개소료하란박매역사화박매합작사발전역정；진이통과개소FloraHolland화훼박매합작사적발전현상、내부치리궤제급기재화훼교역중소분연각색，인식하란농산품박매합작사적발전역사화운행원리；병진일보사고화탐색박매합작사소구유적우세이급재신적시장배경중소면림적도전；최후토론료재농호생산기술수평제고、구매상전업화정도증강화규모증대、소비자수구다양화등신적시장형세하，박매합작사수요조정기치리궤제、복무내용화시장전략이괄응경제배경적변화，연이，아문잉가이예견농산품박매합작사전변위영소합작사혹퇴출시장적추세。
After a brief introduction of auction history and the development of auction cooperatives,the pa-per then conducted a case study of Flora Holland Flower Auction Cooperative. The status quo, governance mechanism,and the role of the cooperative were demonstrated.The advantages and challenges faced by the auc-tion cooperative under emerging market surroundings were discussed such as the advances in production tech-nology,specialization and increasing scale of buyers,and demand diversification of consumers.Auction coopera-tives therefore need to adjust the governance,services,and market strategies in order to adapt to changing envi-ronment.However,a trend of the auction cooperatives’ declining or transformation towards marketing coopera-tives is observed.