CAJ | 학술논문

当现代社会经济迅猛发展，人们的物质生活得到了充分满足，便开始更多的精神追求。就如柯特·科夫曼说过：“情感经济的时代已经到来了，任何无视情感经济的，将蒙受经济的损失。”通过对情感化设计的研究与分析，针对现代包装设计存在的一些问题，如何才能更好地提取和运用情感元素，通过设计实践中具体的运用，总结并阐述了相应的策略与方法。
당현대사회경제신맹발전，인문적물질생활득도료충분만족，편개시경다적정신추구。취여가특·과부만설과：“정감경제적시대이경도래료，임하무시정감경제적，장몽수경제적손실。”통과대정감화설계적연구여분석，침대현대포장설계존재적일사문제，여하재능경호지제취화운용정감원소，통과설계실천중구체적운용，총결병천술료상응적책략여방법。
When the modern social and economic rapid development, people’s material life has been fully satisfied, began to more spiritual pursuit. As curt coffman said:“the emotional economy age has come, any ignore the emotional economy, will suffer economic loss.”In this paper based on the research and analysis of emotional design, aiming at some problems of the modern packaging design, how to better the extraction and use of emotional elements,through the use of specific design practice,summarizes and expounds the corresponding strategies and methods.