CAJ | 학술논문

旅游线路开发创新是旅游企业避免同质化竞争，提升自身竞争优势的重要方法和手段，也是国际上衡量一国旅游业竞争优势的重要指标。通过对国内成功的典型线路产品创新案例研究发现，旅游线路开发创新的成功受旅游目的地旅游资源禀赋状况、旅游客源市场条件等多个因素的耦合作用，是一项极具层次性和系统性的经济活动。
여유선로개발창신시여유기업피면동질화경쟁，제승자신경쟁우세적중요방법화수단，야시국제상형량일국여유업경쟁우세적중요지표。통과대국내성공적전형선로산품창신안례연구발현，여유선로개발창신적성공수여유목적지여유자원품부상황、여유객원시장조건등다개인소적우합작용，시일항겁구층차성화계통성적경제활동。
The innovation of tourist route development is an important method to avoid homogeneous competition and improve competence for tourist enterprises,which is also an important index to measure the advantage of the country's tourism industry in internation.This article,using the typical case studies,found that the sucess of tourist route development is coupling effected by tourist resource endowment of the destination、the market conditions of the guest foundation,and other factors.In a word,the in-novation of tourist route development is an economic activity with gradation and system.First,it needs innovative route design, which is based on tourism resource endowments of tourist destination and the analysis of tourist market conditions;Secondly,it needs the selection of the innovative chance ,which is based on the optimal market conditions;Finally,it also needs maintenance for the innovation of tourist route development.