CAJ | 학술논문

随着社会传播技术的发展，以互联网为代表的新媒体日益改变着传统的信息传播形态，颠覆了媒介生态格局。传统电视媒体纷纷在这场“寒流”中大显身手，以期在新媒体环境下找到自己的生存之道。以安徽电视台的《每日新闻报》这档全媒体节目为考察对象，从它的幕后采编到节目呈现，最后对其线下营销的模式进行分析，认为电视新闻节目应以坚持内容上的转型为基本出发点，以此完成在新媒体环境下的创新转型。
수착사회전파기술적발전，이호련망위대표적신매체일익개변착전통적신식전파형태，전복료매개생태격국。전통전시매체분분재저장“한류”중대현신수，이기재신매체배경하조도자기적생존지도。이안휘전시태적《매일신문보》저당전매체절목위고찰대상，종타적막후채편도절목정현，최후대기선하영소적모식진행분석，인위전시신문절목응이견지내용상적전형위기본출발점，이차완성재신매체배경하적창신전형。
With the development of communication technologies ,the new media represented by internet is changing the traditional form of information transmission ,overturns the media ecological pattern .Traditional mainstream media struts its stuff in the“cold current”one after another in order to find the way of survival for itself in a new media environment .This article takes the entire media programs “Daily News” of Anhui Television Station as an analysis object ,from collecting and editing to online broadcast of reporters ,down to the offline marketing mode analysis ,suggesting achieve the transformation of the traditional media to adhere to the content of the basic starting point , in order to complete transformation of innovation in the new media environment .