CAJ | 학술논문

随着微博迅速发展，2010年以来，越来越多的高校开通了官方微博，官方微博在发挥作用的同时，还存在许多亟待探索和解决的问题，如微博更新速度不够快，发布内容呆板，互动和特色不够，等。充分认识微博的作用，以受众为中心，明确微博定位，培养高校微博意见领袖，提高微博管理的把关能力，将有助于推动高校官方微博良性发展。
수착미박신속발전，2010년이래，월래월다적고교개통료관방미박，관방미박재발휘작용적동시，환존재허다극대탐색화해결적문제，여미박경신속도불구쾌，발포내용태판，호동화특색불구，등。충분인식미박적작용，이수음위중심，명학미박정위，배양고교미박의견령수，제고미박관리적파관능력，장유조우추동고교관방미박량성발전。
With the rapid development of micro-blogs, more and more universities and colleges have opened official micro-blogs since 2010. While these official micro-blogs are playing important roles, there exist some problems that should be solved urgently, for instance, slow in updating, stiff in contents, short of interaction and characteristics. In order to promote the healthy development of official micro-blogs in universities and colleges, full awareness of micro-blog functions, audience-centered positioning, training of opinion leaders and improvement of management should be conducted.