CAJ | 학술논문

比较中国与其他经济大国的文化产品出口竞争力，我们发现中国文化产品具有较强的出口国际竞争力，但同时也面临着严峻挑战。文化贸易结构不合理，资源型、制造型文化产业资源丰富且比重较高，而创意型文化产业发展不足。需要在贸易渠道、产品、人才培养、技术水平等方面采取切实措施，提高产品的附加值及创新能力，提升我国文化产品出口竞争力水平。
비교중국여기타경제대국적문화산품출구경쟁력，아문발현중국문화산품구유교강적출구국제경쟁력，단동시야면림착엄준도전。문화무역결구불합리，자원형、제조형문화산업자원봉부차비중교고，이창의형문화산업발전불족。수요재무역거도、산품、인재배양、기술수평등방면채취절실조시，제고산품적부가치급창신능력，제승아국문화산품출구경쟁력수평。
Through comparing the export competitiveness of cultural products between China and other major economic powers, it is found that Chinese cultural products have strong international competitiveness, but also face severe challenges. For example, the structure of cultural trade is irrational, resource-oriented cultural industry and manufacturing-oriented cultural industry form the majority, backed with rich resources, while creative cultural industry is underdeveloped. Therefore, the strategies should be adopted from the aspects of trade channels, product design, personnel training, technical level, and going out strategy to improve the added value of cultural products and the ability of cultural innovation, thus improving the international competitiveness of Chinese cultural products.