CAJ | 학술논문

针对产品服务系统具有实物产品和服务的双重属性，并与价格一起影响企业收益的问题，建立了同时考虑这3个因素的顾客需求函数和系统收益模型。首先，证明了使收益最大化的价格、产品质量和服务质量的最优解的存在。其次，分析了价格、产品质量、服务质量的敏感系数对收益的影响，结果表明：企业应通过优先调整顾客最敏感的因素来获得最大收益。
침대산품복무계통구유실물산품화복무적쌍중속성，병여개격일기영향기업수익적문제，건립료동시고필저3개인소적고객수구함수화계통수익모형。수선，증명료사수익최대화적개격、산품질량화복무질량적최우해적존재。기차，분석료개격、산품질량、복무질량적민감계수대수익적영향，결과표명：기업응통과우선조정고객최민감적인소래획득최대수익。
Based on the fact that , in product service systems ( PSS ) , products have dual properties of physics and service , which influences the revenue of an enterprise through pricing strategy .The demand function and revenue model are constructed by considering the three factors simultaneously .First, the problem of finding the maximum profit by determining the price , product quality level , and service quality level is analyzed and solved .Then, the influence of price sensitive factor , the product quality sensitive factor, and the service quality sensitive factor to the revenue model is discussed .The results show that an enterprise should adjust the most sensitive factors to obtain the maximum benefit .