CAJ | 학술논문

“美丽中国之旅-2014智慧旅游年”已成为2014年旅游宣传主题。智慧旅游作为一个全新的命题，是现代技术与现代旅游业相融合的产物，为满足游客的个性化需求提供保障。因此，有必要对智慧旅游满意度进行深入研究，提升旅游服务质量，从而提高游客对景区的满意度。文章运用结构方程模型，以山西皇城相府为例，构建游客智慧旅游满意度指数模型，对游客智慧旅游满意度进行研究。结果表明，“智慧旅游的基础建设”对游客智慧旅游满意度影响最为显著，游客智慧旅游满意度指数模型中潜变量间的关系与模型之前假定的情况基本吻合。在研究分析基础上，对皇城相府游客智慧旅游满意度进行研究，并给出合理建议。
“미려중국지려-2014지혜여유년”이성위2014년여유선전주제。지혜여유작위일개전신적명제，시현대기술여현대여유업상융합적산물，위만족유객적개성화수구제공보장。인차，유필요대지혜여유만의도진행심입연구，제승여유복무질량，종이제고유객대경구적만의도。문장운용결구방정모형，이산서황성상부위례，구건유객지혜여유만의도지수모형，대유객지혜여유만의도진행연구。결과표명，“지혜여유적기출건설”대유객지혜여유만의도영향최위현저，유객지혜여유만의도지수모형중잠변량간적관계여모형지전가정적정황기본문합。재연구분석기출상，대황성상부유객지혜여유만의도진행연구，병급출합리건의。
“Beautiful China,2014-Year of Smart Travel” has be-come the theme of tourist publicity in 2014. As a new proposition, Smart tourism was born as the product of integration of modern technology and modern tourism, it is necessary to study how to im-prove tourist experience using smart technologies and provide sup-port to meet the personalized needs of tourists. Therefore, it is necessary to further study of the Smart tourism satisfaction, In order to enhance the quality of tourism services and improve the satisfaction of tourists to the scenic spot. Based on Structure Equation Model, presents a case study of HuangChengXiangFu and puts forward a Smart Tourism Satisfaction Index model. It is a Structure Equation Model with casual relationships, which is made up of 7 latent variables (7 major variables: “perceived quality”,“perceived value”,“tourists Expectations”,“tourists satisfaction”,“tourists loyalty”,“tourists Complain”and"the smart tourism infras-tructure") and 21 observed variables.According to results of the model,“the smart tourism infrastructure”is the largest latent vari-ables influencing Smart Tourism Satisfaction Index, the path coef-ficients among the latent variables are basically consistent with the assumption and the measurement model has high goal dependabili-ty since the observed variables have a significant effect on smart tourism satisfaction.