CAJ | 학술논문

家庭服务业是关乎国计民生的重要服务产业之一，但其在发展过程中也遇到了诸多的困境。基于消费者心理需求的广义虚拟经济理论为突破上述困境提供了有益的视角。本文基于对北京市居民的问卷调查，运用基于样本选择的有序probit模型，探究了不同层次的家庭服务对消费者支付意愿的影响，得到了家庭服务工作的层次越高，消费者越倾向于进行高水平支付的主要结论。最后，本文为我国家庭服务业的发展提出了政策建议。
가정복무업시관호국계민생적중요복무산업지일，단기재발전과정중야우도료제다적곤경。기우소비자심리수구적엄의허의경제이론위돌파상술곤경제공료유익적시각。본문기우대북경시거민적문권조사，운용기우양본선택적유서probit모형，탐구료불동층차적가정복무대소비자지부의원적영향，득도료가정복무공작적층차월고，소비자월경향우진행고수평지부적주요결론。최후，본문위아국가정복무업적발전제출료정책건의。
Domestic service is an important industry of China’s economy, but nowadays it has run into some harsh problems. The theory of generalized virtual economy shows a good way to solve the hardness in the domestic services industry. Based on a survey in Beijing, This article applies the sample selection with or-dered probit model to analyze how consumers’ willingness to pay, in each scale, is influenced by different level of domestic services. The article draws the conclusion that the higher the domestic service level do, the more the consumers are willing to pay, because they have a high level of psychological demand. Finally, some suggestions are proposed as advices to the development of China’s domestic services.