CAJ | 학술논문

本文提出了多航段航空机票定价模型，从航空公司与旅客两个局中人的博弈的角度，阐述了考虑No-Show下的兼顾多航段航空机票定价模型。该模型由价格控制市场需求出发，结合博弈论、概率论等基本理论，完成多航段机票定价决策的同时，通过价格变化控制机票销量，达到超售有效克服No Show对收益的影响，并同步实现了不同航段舱位的合理分配。算例验证了该模型的可操作性和实用价值。
본문제출료다항단항공궤표정개모형，종항공공사여여객량개국중인적박혁적각도，천술료고필No-Show하적겸고다항단항공궤표정개모형。해모형유개격공제시장수구출발，결합박혁론、개솔론등기본이론，완성다항단궤표정개결책적동시，통과개격변화공제궤표소량，체도초수유효극복No Show대수익적영향，병동보실현료불동항단창위적합리분배。산례험증료해모형적가조작성화실용개치。
Air ticket pricing model of multi-leg airline is put forward, and it is analyzed in detail from the perspective of airline-passengers game, with No-Show considered. Based on the price-controlling market de-mand and the basic theories including game theory and probability theory, this model defines the multi-leg air ticket pricing decision. In addition, the changing price can control the ticket sales, so that the excessive sales can effectively overcome the impact of No-Show on earnings, and the freight space of different legs can be reasonably distributed. Moreover, case studies are conducted to verify the operability and practical value of this model.