CAJ | 학술논문

2014年年初之际，作为将中国传统生肖形象“马”和汉语谐音双关相结合的祝福语体“马上体”受到了人们的大力推崇，影响着我们的语言和社会生活。文章从心智哲学中意向性视角出发，分析了“马上体”的产生、流行及语言特征，并结合个体意向性和集体意向性探究了“马上体”流行的原因。研究发现，“马上体”的产生根源于个体意向性，而“马上体”的流行则是集体意向性的体现。
2014년년초지제，작위장중국전통생초형상“마”화한어해음쌍관상결합적축복어체“마상체”수도료인문적대력추숭，영향착아문적어언화사회생활。문장종심지철학중의향성시각출발，분석료“마상체”적산생、류행급어언특정，병결합개체의향성화집체의향성탐구료“마상체”류행적원인。연구발현，“마상체”적산생근원우개체의향성，이“마상체”적류행칙시집체의향성적체현。
At the turn of 2014,Horse-on style,a combination of the traditional Chinese zodiac sign-the horse and the homophonic pun in Chinese to express blessings ,is growing in popularity among people .The Horse-on style also influences our language use and social life .Approached from the perspective of intentionality in phi-losophy of mind ,this paper analyzes the emergence ,popularity and the linguistic features of the Horse-on style and investigates the popularization of the style with the influence of individual intention and collective inten -tion.The research shows that Horse-on style originates from the individual intentionality ,but it popularizes with the collective intentionality .