CAJ | 학술논문

名人故居具有深厚的底蕴和永恒的魅力，是非常值得珍惜和保护的建筑。文章以扬州最为典型的名人故居---朱自清故居为研究重点，挖掘朱自清故居旅游资源的价值，分析朱自清故居旅游资源开发的现状，通过问卷调查梳理朱自清故居开发存在的问题，提出旅游开发的新思路，为提升扬州文化旅游品质，拓展文化旅游市场提出对策与建议。
명인고거구유심후적저온화영항적매력，시비상치득진석화보호적건축。문장이양주최위전형적명인고거---주자청고거위연구중점，알굴주자청고거여유자원적개치，분석주자청고거여유자원개발적현상，통과문권조사소리주자청고거개발존재적문제，제출여유개발적신사로，위제승양주문화여유품질，탁전문화여유시장제출대책여건의。
The former residences of famous people have a peculiar fascination and profound cultural connota-tions.This paper,taking the former residence of Zhu Ziqing in Yangzhou as an example ,explores its value in terms of tourism resources ,reviews the status quo of its tourism development ,and analyzes the problems in its development before suggesting a new perspective for its further developing ,which will improve tourism quality and promote tourism marketing of Yangzhou .